![]() ![]() Logos shouldn’t take up too much space.A good logo has seven qualities that can make people think positively about the brand. ![]() They can be used to create a company’s identity, convey a message, and help consumers remember the company.Ī logo should make an impression and tell its target audience about the company it represents. It has to be just right! If a logo is too complicated, people will not remember it, but if it’s too simple, people won’t take the company seriously. With one, you’ll get classy tech vibes, and the other will look like it’s childishly entertaining.Ī logo should be designed in such a way that it is memorable and easily recognizable. But what kind of impression do logos give?įor example, how do you feel when you look at Apple’s logo compared to the Toys R Us logo? One seems confident, while the other seems immature. They are the first thing people see, so brands and companies must make an excellent first impression. That's why it's so important to be aware of the details, context, and connotations of what your logo is saying, and how it is being said.Logos are an essential part of any brand. He's going to say more than you bargained for. Sending your logo out into the world to represent your brand is like giving a child a loudspeaker and sending him door to door. Everything from the file type to ensuring that it shows up well on different backgrounds goes into displaying professionalism though, of course, avoiding a tone-deaf style and showing awareness of your audience, as mentioned, also contributes. If you're not a graphic artist - and not many entrepreneurs have the time to do all their own branding - then make sure to work with a professional so you end up with a professional result. Professionalism is my final point, not because it's least important, but because I want to really hit home on this one.Ī great logo design can be absolutely scuttled by poor execution. Color choice, graphic style, selection of typography - any and all of these should be leveraged to separate the logo from your competitors. This can be touch and go because different elements can mark the logo as "unique" depending on the trends within your area of expertise. That's a design element that demands consideration - a unique logo communicates that the brand behind it is also unique. Of course, none of us want to get confused with the competition, so our logos need to stand out as different, too. Related: Understanding Your Brand's Personality Uniqueness factor or whatever personality traits fit your brand best. A company logo should basically say something along the lines of, "Hi, I'm Brand ABC, and I'm the fun one in the group." It goes back to that "introduction" that I mentioned earlier. I communicate those details to my design team, and together we make sure that the finished logo design accurately reflects that personality. For each of my ventures, I've spent a long time brainstorming what personality traits the company would have if it was an actual person - edgy, preppy, fun, quirky, straightforward, honest, and anything else that fits. A lot of good communication in logo design centers on how well it projects the brand personality of the brand. ![]()
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